The damage is still dealt for purposes of effects that care about damage, such as lifelink
A few more cards see plenty of play in Commander: Dragon Mage as a wheel card that allows players to discard and draw entire hands, Swiftfoot Boots is solid equipment that is helpful in virtually every Commander deck, and Cinder Glade which is a slow land of the red and green color identity
We'd already seen the stock Spider-Man version, but today also saw the reveal of the Stealth Suit, Spider-Armor MK I, Six-Armed Spider-Man, Sensational Spider-Man, the Future Foundation, the infamous black suit from his Venom-induced angsty phase, and even The Bombastic Bag-Man
These abilities can help you be able to get through and/or make the creature better when it gets bigger
This Ultra Rare Iono may be a little dull in comparison to her Special Art Rare counterpart, but the cards managed to rack up quite a fair amount of worth for itself despite the lackluster effect