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Hailey previously spoke to Allure about how she differentiated herself from other celebrity business ventures, sharing , "I think that as a team, we are going into it knowing that people are tired of seeing brand after brand after brand from different people and faces and celebrities." Keeping those insights in mind, Hailey explained that she tested out dozens of products so that she could gain hands-on insight into the products in order to provide the most "tried-and-true" items, sharing that she aspired to create "solidly formulated products that were affordable" for her brand that people "kept going back to." Mission accomplished, Hailey we'll be stocking up on the watermelon slice Peptide Lip Treatment 4ever

The flutter sleeves add a romantic and delicate touch, complemented by a gathered waist that ties at the side for an adjustable fit

We used to think we couldnt wear black and brown together, but this pairing is actually quite chic

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Our wedding will be in Hawaii so we wanted these photos to feel like home