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Key Marketing Skills: A Complete Action Kit of Professional Marketing Concepts, Tools and Methods Henry Williamson teach and demonstrate the wordNot just another introduction to marketing, ' ""Key Marketing Skills"" contains information, advice and guidance on the marketing issues of the moment, including key account management, CRM, and the impact on marketing of the e revolution. This book and free CD ROM provides an action kit' for application to any business circumstance, whether it is in a consumer, business to business, industrial or service environment. Using live examples of good and